The CULTURAL SECTOR IS in complete UPHEAVAL. NEW SOCIOCULTURAL BEHAVIOURS and NEW TECHNOLOGICAL ADVANCES and also RECENT HEALTH RESTRICTIONS ARE FORCING MUSEUMS and CULTURAL INSTITUTIONS to TRANSFORM their ACTIVITIES, CHALLENGING THEM to UNLEARN and REBUILD Throught NEW SYSTEMS and NEW MEDIUMS. VIBE IS an EXPERIMENTAL PLATFORM for CULTURAL CONTENT, COMMUNITY EXCHANGE and HYBRID EXPERIENCES that EXPLORES NEW WAYS of CONSUMING CULTURE. ANCHORED on MEGATRENDS such as MIXED REALITIES, GAMING and PARTICIPATORY ENTERTAINMENT, VIBE IS PHYGITALLY DEPLOYED through the INTERACTIONS between BODY, SPACE and AUDIO-VISUAL.
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